ISBN: 978-83-8206-788-0 (online)
Rok wydania: 2025
Liczba stron: 264
Format: 160 × 230 mm
Okładka książki Marketing research in public transport

Marketing research in public transport in achieving sustainable urban mobility goals

The author of this monograph is of the opinion that sustainable mobility must not be only a political project, conducted using public funds, which omits the market as a reference point for assessing the benefits, costs, and risks for social and economic development. The concepts of sustainable mobility and the smart city, both of which employ modern technologies, must be treated as innovations, which should ultimately be verified by the market and the procedures of public choice based on democratic rules.

ISBN: 978-83-8206-788-0 (online)
Rok wydania: 2025
Liczba stron: 264
Format: 160 × 230 mm

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