{"id":46181,"date":"2023-05-31T08:58:58","date_gmt":"2023-05-31T08:58:58","guid":{"rendered":"https:\/\/wydawnictwo.ug.edu.pl\/ksiegarnia-online\/uncategorized\/marketing-lgbt\/"},"modified":"2026-02-11T13:14:18","modified_gmt":"2026-02-11T13:14:18","slug":"marketing-lgbt","status":"publish","type":"product","link":"https:\/\/wydawnictwo.ug.edu.pl\/en\/ksiegarnia-online\/medioznawstwo\/marketing-lgbt\/","title":{"rendered":"Marketing LGBT+"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\">Dzia\u0142ania marketingowe podmiot\u00f3w funkcjonuj\u0105cych na rynku, spos\u00f3b ich komunikowania si\u0119 z otoczeniem czy metody promocji us\u0142ug i produkt\u00f3w stale s\u0105 przez te podmioty modyfikowane i przystosowywane do bie\u017c\u0105cych oczekiwa\u0144 konsument\u00f3w. Zadaniem badaczy i teoretyk\u00f3w marketingu jest \u015bledzenie takich zmian i analizowanie bie\u017c\u0105cych trend\u00f3w. Autorka pracy zauwa\u017cy\u0142a, \u017ce przedsi\u0119biorstwa zachodnie, ale coraz cz\u0119\u015bciej r\u00f3wnie\u017c polskie, poprzez prowadzone dzia\u0142ania marketingowe staraj\u0105 si\u0119 zaznacza\u0107 swoj\u0105 tolerancj\u0119 i solidarno\u015b\u0107 z osobami LGBT+.<\/p>\n<p style=\"text-align: right;\"><em>Fragment wst\u0119pu<\/em><\/p>\n","protected":false},"featured_media":26563,"template":"","meta":{"_acf_changed":false},"journal":[],"rodzaj":[7074,7077,7076],"seria":[7082],"product_brand":[],"product_cat":[6941],"product_tag":[7694],"class_list":{"0":"post-46181","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"rodzaj-ksiazki","7":"rodzaj-czasopismo","8":"rodzaj-serie-wydawnicze","9":"seria-medistery","10":"product_cat-medioznawstwo","11":"product_tag-karolina-wojtal","13":"first","14":"outofstock","15":"taxable","16":"shipping-taxable","17":"purchasable","18":"product-type-simple"},"acf":[],"_links":{"self":[{"href":"https:\/\/wydawnictwo.ug.edu.pl\/en\/wp-json\/wp\/v2\/product\/46181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wydawnictwo.ug.edu.pl\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/wydawnictwo.ug.edu.pl\/en\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wydawnictwo.ug.edu.pl\/en\/wp-json\/wp\/v2\/media\/26563"}],"wp:attachment":[{"href":"https:\/\/wydawnictwo.ug.edu.pl\/en\/wp-json\/wp\/v2\/media?parent=46181"}],"wp:term":[{"taxonomy":"journal","embeddable":true,"href":"https:\/\/wydawnictwo.ug.edu.pl\/en\/wp-json\/wp\/v2\/journal?post=46181"},{"taxonomy":"rodzaj","embeddable":true,"href":"https:\/\/wydawnictwo.ug.edu.pl\/en\/wp-json\/wp\/v2\/rodzaj?post=46181"},{"taxonomy":"seria","embeddable":true,"href":"https:\/\/wydawnictwo.ug.edu.pl\/en\/wp-json\/wp\/v2\/seria?post=46181"},{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/wydawnictwo.ug.edu.pl\/en\/wp-json\/wp\/v2\/product_brand?post=46181"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/wydawnictwo.ug.edu.pl\/en\/wp-json\/wp\/v2\/product_cat?post=46181"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/wydawnictwo.ug.edu.pl\/en\/wp-json\/wp\/v2\/product_tag?post=46181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}